COEXISTING WITH COVID: AN EXISTENTIALIST PROTOCOL

COEXISTING WITH COVID: AN EXISTENTIALIST PROTOCOL

Truth is stranger than fiction. And some truths are frightening and Kafkaesque. One of such alarming truths is the emergence of the novel coronavirus which has surfaced more than a year and half ago. I would like to refer to the outbreak of coronavirus or covid-19 as Kafkaesque because it […]

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WEAPONS OF MASS DISTRACTIONS OR MASS PRODUCTIVITY

WEAPONS OF MASS DISTRACTIONS OR MASS PRODUCTIVITY

In a world afflicted with digital distractions, online nuisances and cyber diversions, with majority of people spending huge amounts of their irreplaceable lifetime watching streams of selfies, and violent video games   As a society we like the sound of hammering, but we are uncomfortable with the sound of thinking, […]

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Content Tribalism: The seven audience tribes that can make or break your brand

Content Tribalism: The seven audience tribes that can make or break your brand

In a rowdy online space, finding your niche audience can be a difficult task for many content creators. The problem arises not unilaterally but in a complex form. It is usually not the case that content providers cannot find their audience, but that their audience cannot identify their voice, hence creating a mismatch between value delivery and capturing. In his opinion piece, Hunter moon defines audience as a tribe. If you can find your content tribe, they can identify your voice. He outlines seven undeniable content tribes and how to identify each so as not to market your ideas to the wrong tribe. “like a pride of lions, tribes stick with their own”.

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