In a rowdy online space, finding your niche audience can be a difficult task for many content creators. The problem arises not unilaterally but in a complex form. It is usually not the case that content providers cannot find their audience, but that their audience cannot identify their voice, hence creating a mismatch between value delivery and capturing. In his opinion piece, Hunter moon defines audience as a tribe. If you can find your content tribe, they can identify your voice. He outlines seven undeniable content tribes and how to identify each so as not to market your ideas to the wrong tribe. “like a pride of lions, tribes stick with their own”.